Blog Marketing Strategy

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SEO-added businesses and services grow along with increasing the web, which led to a site should try and work harder so that web visitors are easier to find among the millions of addresses of other sites from around the world who become rivals. The search engine is the main entrance, because Internet users are no longer able to memorize millions of websites, and instead they rely on search results from Google, Yahoo!, Bing, and other search engines.

Being at the top or at least the first page of search results for certain subjects to give a double advantage for the company marketing via the Internet:
  • Opportunity of the prospective customers visiting their web sites become larger. This can lead to increased conversion rate of casual visitors into buyers
  • Being on the first rank search results give a good image and reputation for a site in the eyes of visitors.
Search engines generally do not seek profit directly from organic search results. Their revenues from ads displayed on top of or next to the organic search results. The less successful companies implement SEO strategies so that their website address is not in the top position in organic search results can still get visitors by advertising on the search engine.

At Google, advertising can be done through Google AdWords. Google AdWords pay per click mechanism or pay-per-click, meaning that for every ad clicked by visitors, advertisers will be charged, the amount of which varies depending on the auction (bidding) keywords to be done by the advertiser.

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